Compassionate communications professional
I’m an experienced communications professional with experience in writing, designing and strategizing for digital and print for in-house agencies. I value thoughtful, creative teamwork, and thrive in environments that foster and celebrate the unique gifts each individual contributes. I bring heart and empathy to my work.
Content writing
I am a strong writer and editor for both print and digital. With many years in the communications field, I’ve gained flexibility in adapting from print to digital, and intertwining the two to support integrated communications campaigns. (here are some long-form samples)
Web development
I built my first website in 1997 using HTML and Notepad for Westfield State University’s English Department. Since then, I have built several other sites for small businesses and large corporations. I currently Dreamweaver (for code checking), then Sitecore and WordPress for content management and publishing.
Graphic design, branding, illustration and photography
In addition to providing print and digital graphics for small and large companies, I’ve also explored other creative directions. Along with photography and multimedia projects (see samples), I am a Certified Zentangle Teacher and artist (See my art resume).
SKILLS
- Visionary thinking
- Digital content writing and content management
- Copywriting for marketing – print and web
- Search engine optimization
- Editing and proofreading
- Social media strategy, social media content creation and management
- HTML and CSS
- Microsoft Word (expert level), Excel and PowerPoint
- Adobe Creative Suite
EXPERIENCE
Digital Communications Manager
Fallon Health
4/2019 – present
Lead implementation of digital campaigns. Champion corporate social media strategy. Continuously look for improvements for corporate websites, email marketing and social media presence. Provide web content management, social media advertising, email communication, online brand reputation and reporting of all digital channels.
Senior Digital Communications Specialist
Fallon Health
9/2013 – 4/2019
Write and edit content for all Fallon Health digital assets, including web, social media and email. Manage corporate social media strategy. Create content architecture for highly regulated websites.
Web Content Specialist
Fallon Health
7/2009 – 9/2013
Wrote and edited content for www.fallonhealth.org. Created social media strategy.
Independent Marketing Consultant
Freelancer
4/2008 – 5/2016
- Wrote website content for Market Masters Legal, Northampton, Mass.
- Wrote copy for product catalog for Life is good (Spring 09, Fall 09, Spring 2010, Fall 2010, Spring 2011 catalogs)
- Design, development and content architecture
- Additional clients include: Fallon Health, Ozioli’s Italian Cookies, Project Alex, AngelsTeach.com, Re/Max Vision, YMCA of Central Massachusetts
Communications Specialist
Fallon Community Health Plan
5/2007 – 4/2008
Managed production of marketing material for broker and employer audiences. Brainstormed innovative ideas for marketing the health plan; worked with design team, clients and production to produce flyers, invitations, sell sheets, letters, brochures, direct mail campaigns, and more. Wrote, edited and proofread copy for pieces.
Copywriter/Copy Editor
Fallon Community Health Plan
2/2004 – 5/2007
Wrote and edited internal and external marketing and communications materials including newsletters, direct mail campaigns, letters, brochures, executive speeches and online content to meet corporate, regulatory and brand standards, and to drive membership growth. Worked closely with account executives and graphic designers to create concepts, brainstorm and pitch creative ideas for strategic marketing campaigns. Served as lead writer for Medicare product marketing pieces. Researched and write feature articles for quarterly member magazine, Healthy Communities. Interviewed health plan members, network physicians and executives for articles.
Proofreader/Copy Editor
Fallon Community Health Plan
12/2002 – 2/2004
Proofread and edited all external and internal marketing and communications materials including newsletters, benefits summaries, member handbooks and the quarterly member magazine. Worked closely with Communications team to re-enforce the corporate style guidelines (based on the AP Styleguide). Updated corporate style guide in collaboration with copywriters. Created catalog system for all corporate letters.
Web Researcher/Product Catalog Administrator
TidalWire, Inc.(dissolved)
5/2002 – 12/2002
Managed content on company news and e-commerce portal. Implemented process for managing products in the Siebel eBusiness Application database. Researched industry news topics for company-wide distribution. Copy edited and proofread interdepartmental communications. Managed print materials.
Document Designer
Workscape, Inc. (dissolved)
9/2000 – 4/2002
Designed, edited and proofread external and internal publications, including benefits enrollment materials, internal newsletters and memos, presentations, document specifications, and client websites and IVR systems. Prepared documents for prepress.
Public Relations Assistant
American International College
9/1999 – 9/2000
Standardized design on college publications. Designed, wrote and edited college newsletters, brochures, press releases and other publications. Assisted public relations director with media relations.
Staff Writer
Baystate Medical Center
1/1999 – 9/1999
Increased the number of news releases and media advisories. Wrote and edited news articles for Connections, the bi-monthly in-house newsletter.
BA in English, Westfield State University, Westfield, Mass.
M.A. in Integrative Health and Healing, The Graduate Institute, Bethany, Conn.